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HomeStart UpAgritech startup WayCool Foods, IIT Madras collaborate for climate-smart agricultural practices

Agritech startup WayCool Foods, IIT Madras collaborate for climate-smart agricultural practices

Agricultural supply chain startup WayCool Foods announced that it has partnered with the Indian Institute of Technology-Madras to expand its offerings and increase the income and profitability of farmers.  

WayCool Foods will provide technical solutions for the Regenerative Agriculture Sustainable Architecture (RASA) tech stack’s seeding and expansion through this partnership. Additionally, it would contribute its knowledge in the design and structuring of the agri-stack and the agri-supply chain from soil-to-sale.

“Partnership with IIT-Madras will further boost our continuing efforts towards driving adoption of regenerative agriculture among Indian farmers. Our on-field experience has demonstrated commercial benefits to farmers when they adopt regenerative agri practices thereby improving income,” WayCool Foods managing director Karthik Jayaraman said.

“We are confident that synergies between WayCool Foods and IIT-Madras will provide farmers with access to the most advanced technologies equipping them to take proactive measures to combat climate change,” he said.

The RASA Tech Stack, developed by IIT-Madras in 2022, would help farmers monitor and improve their cultivation.   

“Through this collaboration, we hope to create innovative solutions that can address some of the key challenges faced by the farming and agriculture industry today,” IIT-M Pravartak chief executive M J Shankar Raman said.   

He added, “Be it leveraging sensor technology and data science techniques, we believe we can help improve crop yield, reduce waste and increase farmers’ income. This will also create new opportunities for growth.”

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