Yatra Online Limited has announced a strategic partnership with Amadeus South Asia for its AI-powered Travel Marketplace, a cutting-edge global platform that directly connects travel providers and sellers. This digital ecosystem aims to redefine the travel experience by enabling faster, smarter, and more flexible solutions for both travelers and businesses. By removing traditional barriers, the Amadeus Travel Marketplace provides broader access to diverse travel content, allowing businesses to offer highly personalized services that meet the evolving demands of modern travelers.
Through this collaboration, Yatra will integrate its extensive portfolio of travel offerings into Amadeus South Asia’s Travel Marketplace, reaching a larger network of partners and customers worldwide. The platform will feature Yatra’s complete range of services, including access to over 400 domestic and international airlines, nearly 2 million hotels globally, homestays, bus bookings, and visa services. Travel partners will now be able to deliver highly customizable travel solutions, while travelers and businesses enjoy seamless booking experiences, enhanced flexibility, and tailored travel options.
“By joining Amadeus South Asia’s Travel Marketplace, we are embracing a digital-first future and taking our services to new heights. This partnership strengthens our ability to provide Yatra’s diverse and extensive travel content to customers and partners while harnessing Amadeus South Asia’s state-of-the-art technology to offer smarter and more efficient travel solutions. We are excited to extend our reach, offer greater flexibility, and support the evolving needs of both leisure and business travelers in the India and South Asia region,” said Dhruv Shringi, co-founder & CEO, Yatra Online Limited.
“The Travel Marketplace by Amadeus South Asia is transforming how the travel industry operates by uniting suppliers and buyers of unique travel content on a single, unified digital platform. We are thrilled to welcome Yatra to our Travel Marketplace. Their deep understanding of the Indian travel landscape and their broad service offerings will bring immense value to the ecosystem,” said Sandeep Dwivedi, Managing Director, Travel Sellers India & Sub-Continent, Amadeus.
The partnership actively drives digital transformation while expanding the variety and accessibility of travel options. By combining Yatra’s broad service offerings with Amadeus South Asia’s advanced technology, all stakeholders in the travel community can innovate, grow, and thrive in a more connected global ecosystem.
