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Walmart wants to on-board Indian sellers to sell products online in Canada

US retail giant Walmart announced on Tuesday that it has reached out to Indian sellers to join its marketplace in Canada before the country’s winter holiday season starts. 

By 2027, the company hopes to achieve its ambitious target of 10 billion USD in annual Indian exports. 

Walmart, one of the biggest online retailers and the country’s fastest-growing marketplace platforms, runs over 400 stores in Canada.

“Walmart held a day-long Global Seller Summit in Delhi on September 27 to help Indian companies leverage Walmart’s e-commerce marketplace to grow in the US and Canada. Over 500 Indian manufacturers, brands and sellers attended to hear from local and global Walmart experts, logistics and fintech service providers, and Indian companies that are already thriving on Walmart Marketplace,” the company said in a statement.

Walmart started onboarding Indian sellers to its US marketplace in January.

The winter holiday season in North America is retail’s busiest time of the year.

The statement said that Walmart data shows that customers start researching their holiday buys in October, with steady sales throughout November and December.

“We are focused on building long-term relationships with even more Indian companies. Helping sellers build their business in the US and establish themselves in Canada with Walmart Marketplace underscores our confidence in the potential of these markets for Indian sellers as we work towards building our exports from India to USD 10 billion a year by 2027,” Walmart, Global Sourcing, Emerging Markets and Business Development, Vice President Michelle Mi said.

Walmart said it is preparing to help Indian sellers take advantage of the key shopping season with tools like Walmart Fulfillment Services (for fast and easy shipping) and Walmart Connect (for targeted seasonal promotions).

In widely searched categories like home, apparel, leather accessories, and beauty and personal care, the retail giant sees exceptional potential for Indian vendors.

“Indian companies are leveraging the Walmart Marketplace for D2C export success. Walmart is seeing top suppliers like Welspun adding D2C sales to their business, as well as exciting new digital-first brands such as Rage Coffee and Mensa Brands coming on board the platform to grow in overseas markets,” the statement said.

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BRL Editor
BRL Editor
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