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Vivo alliances with Protean

Vivo announced that it has teamed up with Protean (formerly NSDL) to offer smartphones and a cash scholarship to underprivileged students as part of a new phase of the ‘Vivo for Education’ programme.

“As part of this phase, Vivo will provide 100 Vivo smartphones worth INR 10 lakhs and a cash scholarship worth INR 1.5 lakhs to support education of 100 underprivileged kids,” the company said in a statement.

“Driven by the purpose to create a world of joy through superior yet simplified technology and experiences, the brand’s offerings help users capture joyful moments and have made it a leader in the Indian market,” the statement added.

The programme, according to Vivo, strives to overcome the social and financial barrier by assisting students from low-income families in continuing their studies.

Students will continue their online distance learning during these difficult situations due to this partnership.

“In this time of distance learning, smartphones are a lifeline to students. As a brand, we strongly believe that technology can simplify work, help education and knowledge acquisition, support passions and beyond. We are delighted to find ways to help more and more students realize their dreams,” said Yogendra Sriramula, Director, Brand Strategy, Vivo India.

Students in class 11 will receive a Vivo smartphone and a cash scholarship as part of this phase of the campaign. Previously, Vivo sponsored the online education of 100 needy children by offering them Vivo smartphones. As part of the ‘Vivo For Education’ programme, the company also donated monetary scholarships worth INR 8 lakh to over 65 students.

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