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Vandana Luthra – A businesswoman who redefined Beauty and Fitness

We are all familiar with the name VLCC. This brand’s beauty and healthcare goods are noted for their authenticity and high quality. People may not be aware of Vandana Luthra, the woman behind VLCC’s success. Her abilities and mastery are responsible for the company’s current success. She is not just a fantastic businesswoman but also a lovely wife and mother.

Vandana Luthra was born in Delhi on July 12, 1956, to a literate family. Her father was a successful mechanical engineer, and her mother was an ayurvedic doctor who ran the Amar Jyoti charity foundation. Vandana travelled extensively throughout Europe after getting a graduate degree from the Polytechnic for Women in New Delhi. She aspired to increase her appearance, food and nutrition, and skincare knowledge. She has two beautiful daughters with Mukesh Luthra, whom she has been married to since 1988.

The urge to begin a business dawned upon Vandana Luthra when she had given birth to her second daughter. For many people in 1989, the concept of a woman launching her own business could have appeared ridiculous. Women were supposed to stay at home and care for their children and household responsibilities under patriarchal culture. Many of them were not even provided with adequate education, let alone stable employment. Vandana’s efforts to realise her ambition were heavily criticised by society. They frequently attempted to bring her down and cause her to fail in her undertakings. She, on the other hand, was not ready to give up.

Vandana’s desire to make other people’s life easier inspired the creation of VLCC. This is a trait she may have received from her father and mother. During her childhood, her family invited many people from their community to watch TV from their homes. Only a few houses in the neighbourhood had televisions in the past, and Vandana’s was one of them. Besides, her mom was a warm social butterfly and had helped many people through her trust, Amar Jyoti. Furthermore, her mother’s charity foundation was the first of its type, dedicated to educating children in kindergarten through seventh grade.

Vandana intended to improve the health and welfare of the neighbourhood where her family lived when she got married. She had discovered that only a few people were concerned about their well-being, nutrition, food, or health. She founded the Vandana Luthra Curls and Curves Company (VLCC) out of a desire to remedy this problem. In addition, her enthusiasm for planning exciting hairdos and trying different things with new styles was also included with VLCC’s services. This business expanded over time into a progressive organisation that is now well-known to everyone.

Vandana Luthra also focused on providing dietary plans and weight control schemes for the customers. VLCC is now widely recognised both in our country and around the world. Slimming, aesthetic treatments, laser, hair transplant, and various other services are currently available through the organisation. VLCC has established itself as one of India’s most dynamic beauty and well-being administration organisations. The organisation’s offices are located in 326 locations in 153 cities in 13 countries.

Vandana Luthra has employed over 5000 people through VLCC, including clinical professionals, nutritionists, cosmetologists, and beauty professionals. They’ve also established manufacturing facilities in India, and Singapore. The organisation manufactures and sells a variety of skin, body, and hair care products. These commodities are also sold in 100,000 retail locations in India and more than 10,000 shops across the United Arab Emirates and Africa.

Vandana Luthra also runs the VLCC Institute of Beauty and Nutrition, a career training programme under VLCC. Today, the business has established itself as one of the most promising professional teaching institutes for beauty and wellness education. The organisation is not for profit, and its goal is to make these skills available to women who otherwise would not be able to afford them. Vandana Luthra is the administrator at BWSSC (Beauty & Wellness Sector Skill Council). The Institute has opened such vast numbers of aptitude courses for those who aspire to excel in this field.

When she is not busy with her entrepreneurial works, Vandana Luthra likes to contribute to her nation in any way that she can. She is the founder of a foundation that provides financial assistance in the form of scholarships to physically challenged and impoverished people. She also runs Khushii, a non-profit organisation that works on various philanthropic causes. It educates around 3000 students, provides them with a free lunch, and runs vocational coaching programmes and telemedicine centres.

Vandana Luthra has a membership in the Steering Committee of India’s Ministry of Skill Development & Entrepreneurship on the Pradhan Mantri Kaushal Vikas Yojana. Currently, the Amar Jyoti Charitable Trust has started two schools with more than 800 students. With her expertise on healthcare and fitness, Vandara Luthra has authored two amazing books. “A complete fitness program” was the first book she wrote which was published in 2011. Later in 2013, she published A Good Life: The VLCC way.

From Vandana’s journey, she could be personified as a determined and courageous woman. The road to success is indeed difficult, but with self-determination, anything is achievable.

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Himanwita Mazumdar
Assistant Editor at Business Review Live. Currently pursuing Masters in Media and Communication Studies (MSc) from Savitribai Phule Pune University, India, with a Bachelors degree in English Literature. She specializes in Feature writing.