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Mallika Srinivasan: Setting trailblazing standards in a tradition-bound business

Entrepreneurship is still viewed as a male-dominated sector, and changing this perception may be difficult. In addition to coping with the popular stereotype, female entrepreneurs face several challenges in their companies. This is the story of a well-known Indian entrepreneur who was voted Businesswoman of the Year by the Economic Times in 2006. She has always tried her hardest to reach for the stars yet always kept her foot firmly planted on the earth. She is a strong-willed woman who is in charge of a company that engages in manly activities. Yet, she has been able to climb above the competition and establish a name for herself in today’s competitive corporate world. She is Mallika Srinivasan, director of the Rs 3040 crore Amalgamations Group – Tractors and Farm Equipment Limited (TAFE). Mallika Srinivasan is one of India’s most successful women CEOs.

Over the course of 25 years, she has steadily grown this company into the world’s third-largest tractor maker. Massey Ferguson and Eicher are two of the company’s most popular trademarks among Indian farmers. It operates in over 100 countries.

Mallika Srinivasan also boosted TAFE’s collaboration with AGCO, an American agricultural equipment producer, to help both organisations develop. Under her leadership, TAFE achieved revenue of INR 93 billion in 2014-15, establishing the company as one of the world’s most profitable tractor firms.

Mallika Srinivasan was born in Alwarkurichi, Tamil Nadu, on November 19, 1959. She was the family’s eldest daughter and a gifted student. From very early on in her life, business studies interested Mallika Srinivasan the most, especially Economics. This is why she earned a Master’s degree in Econometrics from Madras University and an MBA from the University of Pennsylvania’s Wharton School of Business.

When she joined TAFE, the leadership abilities and commercial acumen at Madras University and the Wharton School of Business came in handy. As a result, she was able to improve the company’s competitiveness. As a result, Mallika Srinivasan is now one of the country’s most successful female CEOs.

Mallika Srinivasan has received numerous accolades and prizes throughout the years, reflecting volumes about her leadership talents, insight, and passion for achieving. Ernst & Young recognised Mallika Srinivasan Entrepreneur of the Year in 2011. In addition, she was named one of the Top 50 Asian Power Businesswomen by Forbes Asia. But, more crucially, the Indian government honoured her with the Padma Shri for Trade and Industry.

It is often said that a successful leader ensures the success of their company and considers society’s welfare, and one of them is Mallika Srinivasan. Despite her hectic schedule, she makes it a point to volunteer. She is a supporter of the Sankara Nethralaya, the Chennai Cancer Hospital, and a number of educational and healthcare facilities in Tirunelveli. In addition, she promotes and maintains Carnatic music’s musical lineage through the Indira Sivasailam Endowment Fund.

Mallika Srinivasan is an inspiration to all of us. She is a mother, a wife, and a successful businesswoman. Her unwavering commitment to her career has earned her prominence, fortune, and comfortable existence. Her life has been full of ups and downs, but an entrepreneur’s life is full of them. She possesses excellent abilities that have aided her in scaling new ladders throughout her career.

In the business world, she has given her peers tough competition. Her life has been full of ups and downs, but an entrepreneur’s life is full of them, yet with her excellent abilities, she managed to scale new ladders throughout her career.

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Himanwita Mazumdar
Himanwita Mazumdar
Assistant Editor at Business Review Live. Currently pursuing Masters in Media and Communication Studies (MSc) from Savitribai Phule Pune University, India, with a Bachelors degree in English Literature. She specializes in Feature writing.