Higher edtech platform upGrad announced that it had acquired Exampur, a company that provides test preparation for government jobs, for an undisclosed sum.
Exampur, a learning platform based in Noida, aims to make Rs 70 crore (almost $7.5 million) in revenue this fiscal year.
Over 10 million students use the site, which was co-founded in 2018 by Vivek Kumar and Vardan Gandhi.
“We’ve created an integrated learning portfolio for our learners, and within that matrix, we see test-prep as a high potential growth driver,” said Gaurav Kumar, President, Corporate Development, upGrad.
“I’m confident that their day-on-day live delivery capabilities with 200+ teachers through its channel are set to redefine vernacular learning for a larger base of youth,” Kumar added.
Exampur provides more than 200 test-prep courses for state-level government jobs, with the majority of the information being given through its YouTube channels for the UPSC, SSC, defence, banking, and teaching positions.
With an average viewership of 2.5 million students, Exampur has a cumulative subscriber base of over 12 million and is still expanding.
90% of paid users of Exampur are from tier 2, 3 and 4 markets.
“We want our learners to walk that extra mile to understand the key to cracking such competitive exams, and this is where we have created a hybrid learning model through our digital presence,” said Kumar and Gandhi.
Exampur also offers online test series, free quizzes and live scholarship tests.