Uber has announced plans to acquire an 85% controlling stake in Turkey-based food and grocery delivery platform Trendyol Go for $700 million, marking a strategic move to fuel growth in emerging markets as its North American business shows signs of saturation.
The deal, expected to close in the second half of 2025, will give the company control over a platform that currently operates nationwide, delivering meals and groceries from over 90,000 restaurants and stores through a network of 19,000 couriers.
In 2024 alone, Trendyol Go fulfilled over 200 million orders, generating nearly $2 billion in gross bookings—a 50% year-over-year increase, according to Uber’s statement on Tuesday.
Although the Trendyol Go app will continue to operate independently, Uber aims to gradually integrate features from its Uber Eats platform, enhancing its service offerings in the region.
This acquisition comes shortly after the transportation company withdrew its $950 million bid to acquire Delivery Hero’s Foodpanda Taiwan, following regulatory pushback and antitrust concerns from Taiwanese authorities.
Meanwhile, competition in the global food delivery market continues to intensify. On the same day, DoorDash announced its acquisition of Deliveroo in a deal valued at £2.9 billion ($3.85 billion), aiming to strengthen its foothold in Europe against rivals like Just Eat and Uber Eats.
As Uber prepares to report its first-quarter earnings on Wednesday, the company is emphasizing diversification—expanding delivery services and forging partnerships in autonomous vehicle technology—to reassure investors of its long-term growth prospects.
Uber’s $700 million acquisition of an 85% stake in Trendyol Go underscores its commitment to expanding beyond core markets and strengthening its global delivery footprint.
By entering Turkey’s rapidly growing delivery sector, the company not only diversifies its revenue streams but also positions itself strategically against intensifying competition from players like DoorDash. As the company eyes sustained global growth, this move signals a broader push to capture emerging market potential and adapt to shifting industry dynamics.
