Flipkart, India’s largest e-commerce platform, launched an immersive e-commerce experience on Wednesday with Flipkart Camera, an Augmented Reality (AR) feature on the Flipkart App.
Before making a purchase, customers will be able to go from “imagining” to “experiencing” what a product would seem like in real life.
Flipkart Camera, according to the business, seeks to make consumers’ online experiences more interesting and useful by assisting them in making informed decisions.
“With the Flipkart Camera feature, we aim to make this experience a notch higher by offering in-house demonstrations of products from the comfort of a consumer’s living room, thereby helping them make an informed decision before purchasing,” Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, said in a statement.
“This technology has far-reaching applications and can improve customer experience manifold while also helping customers find the right product fit,” Venugopal added.
Customers may have a visual, 3D experience of items in categories like furniture, bags, and large appliances, where they need to assess the size and fit of the object as well as comprehend its aesthetics before making a purchase choice.
Another significant sector in which this capacity will boost customer confidence and eliminate uncertainty is the beauty industry, where customers will be able to virtually sample items before making a purchase. Customers are increasingly using augmented reality as a result of the rising use of smartphones.
According to a Gartner research, Gen Z and millennials are driving demand for augmented reality (AR) and virtual reality (VR) features, with 30% of the sample space requesting more AR/VR capabilities in their purchasing experience.