The First Group Hospitality has announced a strategic partnership with Inntelo AI, a leading guest experience and operations platform, to enhance personalization and service quality across its growing hotel portfolio. Following its successful implementation at TRYP by Wyndham Dubai, The First Group will now extend the collaboration to all its properties, including the upcoming Ciel Dubai Marina–Vignette Collection by IHG, which is set to become the world’s tallest hotel.
The partnership will introduce an AI-powered concierge system designed to simplify communication between guests and service teams. Through the Inntelo platform, guests can conveniently request amenities, order room service, reserve dining spots, or book local experiences directly from their smartphones. The platform supports over 40 languages and allows guests to access it through calls, voice commands, or WhatsApp, ensuring a seamless and highly personalized guest journey.
“The First Group has always been at the forefront of innovation, carefully evaluating and implementing the latest solutions; having worked with Inntelo AI over recent months, we are incredibly excited and ambitious about how this cutting-edge AI technology sets us apart in the hotel management field,” said Tom Stevens, Senior Vice President of Hotel Operations at The First Group Hospitality. “This partnership with Inntelo AI will ensure every guest interaction, from arrival to departure, is powered by intelligence, efficiency, and personalization.”
Moreover, this collaboration aligns seamlessly with The First Group Hospitality’s broader AI integration strategy, which already leverages artificial intelligence for revenue forecasting, rate optimization, restaurant management, customer feedback analysis, and workforce scheduling. Furthermore, with Inntelo AI, the company aims to combine guest-facing innovation with data-driven operational excellence, thereby enhancing both efficiency and personalization across its portfolio.
Commenting on the partnership, Asif Alidina, co-founder and CEO of Inntelo AI, stated:
“We are delighted to partner with the team at The First Group Hospitality, who truly understand the value of being a first mover in this space using an AI-native platform. This project future-proofs their operations and positions them to rapidly leverage the power of agentic and conversational AI across their portfolio long before many of their competitors. Our platform doesn’t just enhance service; it transforms how hotels operate, think, and scale. We’re showcasing what happens when innovation meets intent, transforming service delivery, empowering teams, and creating a new benchmark for intelligent hospitality.”
