The Chapter, a luxury holiday home developer backed by Nadir Godrej, Anand Piramal, and the Burman family from Dabur India, plans to invest over Rs 850 crore in developing luxury villas at key leisure spots across India, according to top executives.
As part of its strategic growth plan, the company, part of the Isprava Group, has already acquired over 100 acres in four prime locations—Goa, Alibaug, Karjat, and Kasauli—with an initial investment of Rs 450 crore.
The demand continues to be robust as more buyers. Specifically, our customers, including industrialists, CXOs, and investment bankers, are seeking larger and private spaces,” said Dhimaan Shah, founder and co-CEO of Isprava Group. “We are responding to this trend by increasing our focus on villa projects in key markets. Isprava and The Chapter are investing to meet this demand and plan for steady growth in this segment.
One of The Chapter’s key upcoming projects includes the development of 27 branded luxury villas on 2.25 acres near the Moira River in Aldona, north Goa. This project, estimated at around Rs 100 crore, will be the company’s third in Goa after selling over 50 properties in the last 3-4 months.
“We are looking to address the untapped potential in the luxury property market in the most sought after non-urban location. Our research shows a clear demand for high-end, tech-savvy homes that offer a distinct lifestyle. We are aiming to provide a new perspective in the industry, granting our homeowners a level of creative control often lacking in the home buying and design process,” said Darshini Thanawala, Vice President, business growth and strategy, The Chapter.
To support its expansion across India, the group recently raised nearly Rs 200 crore in a funding round led by Symphony International Holdings, listed on the London Stock Exchange.
After partnering with this Asia Pacific-focused investment company, The Chapter doubled its portfolio within a year, responding to the growing demand for luxury villas. The group’s current portfolio includes 600 luxury villas under construction, with 200 already delivered.
Last year, The Chapter acquired land 21 km from the Manohar International Airport in Mopa and 6 km from Assagao, raising its total investment in land in Goa to over Rs 100 crore. Recently, the company also acquired two adjacent land parcels covering 5 acres near Aldona, with plans to begin work on a separate project there soon.
The demand for branded luxury villas in India is rising as more affluent buyers seek exclusive living spaces that combine luxury with personalized services. This growing interest in branded residences shows a shift in consumer preferences toward properties that offer comfort and privacy while aligning with their lifestyle aspirations.
As urban centers become more crowded, many high-net-worth individuals seek spacious and peaceful environments, making branded luxury villas in prime non-urban locations increasingly attractive.
This surge in demand is drawing significant investment into the segment, with both domestic and international developers recognizing the lucrative opportunities.
