Sun-n-Sand has expanded its hospitality portfolio with the launch of Awas Country Club, a patrons-only private country club in Alibaug, marking the group’s entry into the private club and luxury hospitality segment.
The new property combines residential-style accommodation with wellness, dining, sports, and recreational facilities. Moreover, it builds on Sun-n-Sand’s six decades of hospitality experience and offers guests a low-density destination that prioritises privacy and personalised stays.
Awas Country Club sits amid mango orchards and landscaped open spaces and offers patrons and their guests a low-density hospitality experience with limited access.
The property features three five-bedroom villas, each spanning 4,700 sq ft, offering long-stay and residence-style accommodation. The clubhouse brings together dining, wellness, recreation, and entertainment facilities within a single private estate.
Awas Country Club limits occupancy to three villas to create an exclusive and private hospitality experience. As a result, the format caters to guests seeking private hospitality experiences with greater space and personalised service.
The wellness offering includes treatment rooms, a Himalayan salt therapy room, a relaxation lounge, a gym, a yoga and Pilates studio, and a golf simulator.
For sports and recreation, the club features pickleball, padel, and tennis courts. Guests can also access a freeform swimming pool, private theatre, karaoke room, games room, rooftop bar, and event venue spaces for social gatherings and celebrations.
Drift, the property’s multi-cuisine restaurant, anchors the dining offering, serving meals throughout the day and offering private dining options. Awas Country Club has been positioned to serve families, multi-generational travellers and groups looking for extended leisure stays. Its residential villa format allows guests to stay together while choosing from a range of wellness, sports, dining, and entertainment experiences.
The launch comes as private clubs, luxury staycations, wellness tourism, and experiential hospitality continue to gain traction around Mumbai. Moreover, Alibaug continues to attract hospitality investments as travellers increasingly seek exclusive leisure destinations that offer privacy, wellness experiences, and premium accommodation.
With Awas Country Club, Sun-n-Sand is expanding into the luxury hospitality, wellness tourism, and private club segments. The property combines limited occupancy, residential-style accommodation, and a broad range of lifestyle amenities, positioning it as an exclusive leisure destination in Alibaug.
