Suba Group of Hotels, based in Mumbai, and Choice Hotels Asia have signed a 15-year master franchise agreement. With this, the Suba Group of Hotels in India will be the master franchise owner for 58 Choice Hotels in India, which are already operational and under development.
By coincidence, this development occurred not long after it was announced that the American hotel chain company would shut down its Indian subsidiary.
In June 2021, Click Hotels, a property owned by Suba, also invested in a controlling stake in Gurgaon-based property 1589 Hotels.
Concerning Choice Hotels, this will enable Suba to enter untapped markets, such as tier-2 and tier-3 cities. Choice Hotels is present in almost 57 locations across India, and this partnership will take Suba Group’s ownership to 5,100 keys.
Suba Group of Hotels Managing Director, Mansur Mehta said: “We are delighted to acquire the exclusive master franchise rights to Choice Hotels’ Clarion, Quality and Comfort brands in India. Our dedicated team are excited by the opportunity to service and further develop these trusted and well-recognised brands as we look to aggressively expand within the region”.