Homegrown snacking brand Let’s Try is targeting Rs 1,000 crore in revenue next year, up from an estimated Rs 230 crore in the current fiscal year, as the company intensifies its manufacturing expansion and pushes deeper market penetration, founder Nitin Kalra said.
At the same time, the four-year-old startup is preparing for an IPO and plans to transition into a public limited company by 2028.
Commenting on the company’s financial trajectory, Kalra said, “Last year we clocked Rs 65 crore, and this year we are planning to clock around Rs 230 crore in revenue as the brand has been growing exponentially,” adding, “Next year we aim to be around Rs 1,000 crore while planning an IPO or pre-IPO things.”
Importantly, this target implies nearly fourfold growth within a single year, positioning Let’s Try among the most aggressive expansion stories in India’s snacking industry.
To support this growth, the Delhi-based company plans to invest Rs 100 crore over the next year to establish four new manufacturing units across the country, building on its existing capital expenditure of Rs 15–20 crore. Specifically, the expansion roadmap includes a facility in Bangalore by March, another unit between Mumbai and Pune, and a western India plant focused on exports by the end of the year.
Explaining the strategy, Kalra said, “The whole idea is how we can give products as fresh as possible to the consumers.” Currently, the company handles all manufacturing in-house at its Delhi facility. Moreover, Kalra noted that this model enables strict quality control, allowing Let’s Try to claim 100 percent use of premium ingredients such as groundnut oil instead of palm oil.
Meanwhile, Let’s Try currently generates around 80 percent of its revenue from online channels and 20 percent from offline sales. However, the company plans to rebalance this mix to 60:40 by strengthening its presence in general trade, modern trade, railways, and airlines.
Emphasizing wider accessibility, Kalra said, “The better product should not just be in the hands of those who can use a phone and who can do shopping on a phone. It should be available in case someone is going out to some Paanwala shop.”
In addition, the company has launched its first cloud kitchen offering Indian snacks prepared with groundnut oil and ghee. Going forward, Let’s Try plans to open more branded outlets next year as part of its offline expansion strategy.
With ambitious revenue goals, significant manufacturing investments, and a clear roadmap toward an IPO, Let’s Try is positioning itself to scale rapidly while maintaining product quality and expanding its reach across both digital and physical retail channels.
