Let’s Try, one of India’s rapidly expanding snacking brands has raised $2.5 million in its latest funding round, led by SWC Global, a Singapore-based firm.
Existing investors in the company include Wipro Consumer, 100Unicorns, Venture Catalysts, and Aman Gupta, Co-Founder and CMO of boAt Lifestyle.
Founded by Nitin Kalra, an industry expert with over 15 years of experience at ITC, PepsiCo, and Raymond, Let’s Try aims to make premium, high-quality snacks accessible to every Indian household. The brand offers a variety of affordable yet high-quality snacks, including Namkeens, Wafers, Cookies, Cakes, and Sweets, all made with top-grade ingredients.
After gaining national attention on Shark Tank India, Let’s Try remains committed to providing healthier alternatives in the traditional snacking market without compromising taste or authenticity.
Nitin Kalra, Founder & CEO of Let’s Try, said, “Our vision has always been to bring premium-quality snacks to every Indian household at accessible prices. We will use the funds to scale distribution, ramp up marketing, and introduce innovative products in the better-for-you snacking space.”
The funds raised will help accelerate the company’s next growth phase. This phase includes expanding its distribution network across Tier 1, 2, and 3 cities, enhancing supply chain and backend operations, launching a variety of health-conscious snacking options, and making significant investments in digital and offline brand-building efforts.
The brand also plans to introduce new SKUs in modern trade and regional formats to reach a broader audience while strengthening its presence on e-commerce platforms and direct-to-consumer (D2C) channels.
“Let’s Try has strong brand alignment with current consumer needs and has demonstrated strong business performance. Its strong presence in both online and offline channels, combined with in-house manufacturing capabilities, positions Let’s Try to scale and compete with established brands rapidly,” said Tuck Lye Koh, founding partner of SWC Global.
The company has experienced remarkable growth in just three years, increasing its revenue from INR 1 crore to INR 120 crore in annual recurring revenue (ARR). It has set an ambitious goal to surpass INR 1,000 crore in revenue by 2028. The brand operates in a market valued at INR 50,000 crore, growing annually at 12% with vast untapped potential.
Rajesh Mane, Partner at 100Unicorns, added, “The team at Let’s Try has cracked the code for delivering great taste without compromising quality or health. Their growth trajectory, operational depth, and brand resonance among modern Indian consumers make them stand out in FMCG.”
