Royal Orchid Hotels Ltd. has launched ICONIQA Hotels & Resorts, its innovative upscale lifestyle brand. The brand’s flagship property, conveniently located near Mumbai International Airport’s Terminal II, represents a strategic foray into the premium hospitality segment, offering cutting-edge design, technology-driven services, and immersive experiences tailored for the modern traveler.
In addition, ICONIQA Hotels & Resorts redefines the traditional hotel experience by seamlessly combining striking aesthetics, smart technology, and personalized guest engagement. ICONIQA’s thoughtfully crafted brand ethos enables the brand to expand seamlessly from urban city locations to resort destinations.
The Mumbai flagship property boasts 291 meticulously designed rooms and introduces several firsts in the hotel industry, including in-room smart laundry closets and a 24/7 WhatsApp concierge. The hotel also emphasizes diverse food and beverage experiences, featuring Mumbai’s first poolside day club, along with a range of thoughtfully curated facilities and design elements throughout the property.
“ICONIQA is a bold vision of what hospitality can be, where every element is designed for the new-generation traveler who craves experiences over conventions. Today’s guests seek vibrant spaces that reflect their lifestyles, spark inspiration, and elevate every moment. With ICONIQA, we’re not just launching a brand; we’re setting a new standard for immersive, intuitive hospitality that delivers extraordinary value at every touchpoint,” said Chander K Baljee, Chairman & Managing Director, Royal Orchid Hotels Ltd.
Royal Orchid Hotels plans to expand its portfolio to over 345 properties by 2030, accelerating growth across its collection of brands. In the upscale lifestyle segment, ICONIQA—operating primarily through flexi-lease and ownership models—will strengthen the group’s focus on future-ready hospitality while ensuring high ROCE. This ambitious expansion strategy positions the company to capitalize on India’s booming travel market and explore select international opportunities.
“Mumbai is a city on the move, a nexus for business, culture, and global connectivity. ICONIQA answers its energy and ambition with future-ready design, smart technology, and thoughtful experiences that go beyond traditional hotel stays. We’re proud to unveil a hospitality concept that is as dynamic as the destinations it serves, redefining upscale lifestyle travel for India and beyond,” added Arjun Baljee, Founder of ICONIQA Hotels & Resorts and President, Royal Orchid Hotels Ltd.
Furthermore, ICONIQA will be integrated into Royal Orchid Hotels’ rapidly growing loyalty program, Regenta Rewards, which currently boasts over 600,000 members and is projected to surpass one million by March 2026. By leveraging data-driven personalization, the program not only enhances guest retention but also delivers tailored experiences that consistently appeal to today’s modern travelers.
The launch of ICONIQA at Mumbai International Airport marks a significant milestone in Royal Orchid Hotels’ mission to redefine hospitality. ICONIQA plans to expand across major Indian cities and select international markets, positioning itself to lead the upscale lifestyle segment while blending global sophistication with India’s rich cultural heritage.
