Tech-driven transit retail chain Yatrikart has secured strategic funding from MMG Group for its Series A funding round. MMG Group, an Indian partner of global brands like McDonald’s and Coca-Cola, has acquired a stake in the company at a valuation of Rs 100 crore. This investment marks a significant milestone for Yatrikart’s expansion.
Previously, Yatrikart raised $2.8 million from existing investors, including Artha Venture Fund, Fox Software Ventures, She Capital, and Shuru Up. With the new capital, Yatrikart plans to expand its franchise network through FOCO (Franchise-Owned, Company-Operated) and FOFO (Franchise-Owned, Franchise-Operated) models. The funds will also enhance its tech infrastructure and streamline supply chains via its Quick Commerce for Transit app.
Co-founded in 2021 by Gaurav Rana and Shivangee Sharma, Yatrikart is revolutionizing retail at transit hubs by empowering hawkers and small retailers to adopt a “retailing-on-the-go” model. The company aims to become the “WH-Smith for Bharat” by offering travellers essential and non-essential products at railway stations, metro hubs, airports, and highways.
The company’s product range includes snacks, beverages, personal care items, confectionery, tobacco, ready-to-eat foods, micro ATMs and charging stations. Yatrikart is on track to establish over 5,000 smart kiosks and stores, enhancing its technology-driven retail ecosystem. While Yatrikart faces no direct competition, it indirectly competes with unorganized kiosks and carts at transit locations.
With its recent strategic investment from MMG Group, Yatrikart is well-positioned to expand its innovative transit retail model and enhance its technology infrastructure. By empowering local hawkers and retailers, the company aims to revolutionize the convenience shopping experience for millions of travellers across India. As it continues to grow and expand its network of smart kiosks, Yatrikart looks forward to becoming a leader in the transit retail industry, providing essential products to those on the move.
