RateGain Travel Technologies has entered into a strategic partnership with Citrus Leisure PLC, one of Sri Lanka’s leading publicly listed hospitality groups, to strengthen direct hotel bookings across its portfolio through the UNO Direct Stack platform.
Through the deployment of UNO Direct Stack, Citrus Leisure will integrate guest acquisition, digital marketing, website management, booking conversion, distribution, and pricing intelligence into a unified growth platform. Consequently, the solution will support every stage of the guest’s direct booking journey.
The integrated platform aims to help Citrus Leisure increase direct revenue, improve booking conversion rates, and reduce reliance on third-party booking channels. Moreover, the initiative marks one of the most comprehensive direct revenue technology consolidations undertaken by a hospitality group in Sri Lanka.
Additionally, the partnership strengthens RateGain’s position as a strategic technology partner for hospitality businesses seeking to expand direct revenue streams. By consolidating multiple revenue-driving capabilities under a single technology platform, Citrus Leisure will create a more seamless digital experience for travelers while reducing the operational complexity associated with managing multiple vendors and fragmented systems.
Citrus Leisure operates a diverse portfolio that includes Citrus Hikkaduwa, Citrus Waskaduwa, and The Steuart by Citrus in Colombo. The hospitality group serves both leisure and business travelers across multiple markets. Through UNO Direct Stack, Citrus Leisure will also gain unified visibility into demand generation, booking conversion, pricing strategies, and distribution performance, enabling more informed revenue management decisions.
