Home services startup Pronto has raised $11 million (about ₹96 crore) in a funding round co-led by General Catalyst and Glade Brook Capital, with Bain Capital Ventures also participating. The latest round values Pronto at $45 million (around ₹394 crore), up from its last $2 million raise from Bain Capital.
The funds will be used to onboard and train 10,000 more professionals, strengthen quality-assurance systems, and build real-time operations technology.
Founded in April 2025 by Anjali Sardana, Pronto links Gurugram households with trained staff for cleaning, laundry, utensil washing, and basic meal preparation. The company operates on a shift-based model, enabling 10-minute fulfilment while providing workers with guaranteed shifts and higher pay.
Pronto plans to expand into Mumbai, Bengaluru, and other metro cities within the next 12–18 months, setting up micro-hubs in residential clusters for faster service delivery. Unlike hourly billing, the company charges per completed task, with an average order value between ₹200–₹300. Initially incorporated in Delaware, US, Pronto has since relocated its headquarters to India.
The home services market has long been dominated by IPO-bound Urban Company, but newer entrants are stirring competition. In May 2025, rival on-demand platform Snabbit raised $19 million in a Lightspeed-led round.
The arrival of players like Pronto and Snabbit signals a shift toward greater consumer choice and heightened competition in a sector that had seen little disruption in the past few years.
