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Pride Group of Hotels expands its footprint in Gujarat

With the signing of two new hotels – Pride Biznotel Gir and Pride Divine Resort Somnath – the Pride Group of Hotels continues its remarkable expansion in Gujarat. Both of these projects are scheduled to open in April 2022. In Manjusar and Alkapuri Vadodara, Pride Hotels has opened the Pride Biznotel.

The hotel group currently has 13 properties across Gujarat, each having a variety of banqueting and dining options. As part of its national expansion plans, Pride Hotels wants to have 50 properties and over 5000 keys in diverse geographic places by the end of 2022. The focus for expansion will be on an asset-light model, with Pride Hotels managing a large portion of the portfolio directly.

Announcing the development, SP Jain, Managing Director, Pride Group of Hotels, said, “We are buoyant on the industrial growth of Gujarat that has fuelled demand for upscale mid-market hotels in this region. We have seen a good inflow of tourists in Gujarat from locals and also neighboring states like Maharashtra, Madhya Pradesh, and Rajasthan. Religious tourism has seen an uptick as people from India and across the world visit various pilgrim destinations in Gujarat. Pride Hotels, with its strategic location, delectable food options, banqueting, and host of hospitality services will appeal to business and leisure travellers in Gujarat”.

In the coming months, the hotel chain will expand into Surendranagar, Baruch, and Aatapi as part of its expansion plans. The Pride Resort in Aatapi is a theme park and resort located halfway between Vadodara and Kewadia (famous for the Statue of Unity, the world’s tallest monument).

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BRL Editor
BRL Editor
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