Ecommerce marketplace Flipkart has teamed up with web3 firm Polygon to launch a blockchain-ecommerce centre of excellence that will research web3 and metaverse use cases.
For its interactive virtual shopping platform on the metaverse, Flipverse, Flipkart previously partnered with the Ethereum scaling protocol in advance of its blockbuster festival season sale.
This latest partnership, according to Polygon Co-founder Sandeep Nailwal, “will pioneer research and development at the intersection of web3 and experiential retail.”
In a statement released by the company, Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, said, “The online marketplace will look to leverage Polygon’s “expertise and technical know-how to successfully onboard users, not just to the value proposition of web3 or Metaverse commerce but also web3 in general.”
In addition to Flipverse, Flipkart’s earlier web3 and metaverse ventures include FireDrops, an NFT platform, and Flipkart Labs, a web3 innovation unit.
According to a statement from the company, Flipverse will provide access to brands, digital collectibles, and supercoins. The brands that will be a part of Flipverse include Puma, Noise, and Nivea.
“We see the blockchain-ecommerce centre of excellence as an engine for the evolution of ecommerce in the years to come,” said Sandeep.