Pet care startup Petjio World is currently pursuing its first institutional funding round, aiming to raise $1.5 million. Company executives revealed that discussions are underway with venture capital firms like Capria Ventures, along with several family offices based in India, the UAE, and the US.
Founder Pratik Sen said the digital-first pet care platform is “a curated marketplace that combines services providers across boarding, grooming, training, vet consultations and adoption”.
Petjio World is strategically focusing on India’s tier-2 markets, where demand for quality pet care is on the rise, yet supply remains fragmented and inadequate. The startup aims to bridge this gap with its platform-driven approach. Petjio was co-founded by Satyajit Sen, former CEO of Zenith Optimedia, along with Dipankar Dey and Suvendu Das, who bring diverse expertise to support the company’s mission of redefining pet wellness and care in underserved regions.
“Our fundraising will support platform development, on-ground operations, marketing, and building a quality-first service network across cities,” Sen added.
India’s pet care market is currently valued at $3.5 billion and is projected to double to $7 billion by 2028, according to a report by Redseer Strategy Consultants. The surge is driven by rising pet ownership and a growing preference for premium, health-focused pet care products and services. The number of pets in Indian households has climbed significantly—from 26 million in 2019 to 32 million in 2024.
Key players in this fast-expanding sector include established brands and emerging platforms such as Pedigree, Purina, Supertails, Royal Canin, Petjio, Heads Up For Tails, and Drools.
“A significant trend driving the market is premiumisation… this is set to be a key driver of future market growth. While the majority of pet care spending in India remains through offline channels—such as veterinary clinics, retail pet stores and grooming centers—there is a growing trend towards digital channels for petcare,” the report added.
The report highlights that subscription-based services—offering regular delivery of pet food, grooming supplies, and healthcare products—are gaining strong traction, especially among urban consumers who prioritize convenience. This trend reflects a broader shift toward personalized and hassle-free pet care solutions, aligning with the evolving lifestyles of modern pet owners.
