Paradox Hotels & Resorts will enter the Australian market on July 1, 2025, by rebranding the iconic Radisson Blu Plaza Hotel in Sydney. The launch of Paradox Sydney will bring a bold, contemporary vision to one of the city’s most celebrated heritage landmarks.
Located at 27 O’Connell Street, the historic sandstone property—owned by TA Global since 1997—will become Paradox’s first hotel in Australia. With this debut, Paradox further expands its international presence to six countries: Canada, Singapore, China, Thailand, Australia, and its home base. Moreover, the brand delivers culturally rich design, offers personalized service, and creates immersive experiences that consistently reflect the distinct character of each destination.
The heritage-listed building that will soon house Paradox Sydney has a rich and storied history, long recognized for its remarkable transformations. Originally constructed in 1856 as the headquarters of John Fairfax & Sons, the property later served as the Bank of New South Wales and subsequently WestPac Bank. In 2000, it transitioned into the hospitality sector as the five-star Radisson Blu Plaza Hotel. Now, Paradox Sydney ushers this iconic landmark into a bold new chapter, blending its historic legacy with a fresh, modern identity.
“Paradox is about creating places with soul—hotels that are deeply connected to the people, culture and pulse of the city,” said Tiah Joo Kim, CEO of TA Global and the visionary behind the Paradox brand. A graduate of Sydney’s Macquarie University, Kim brings a personal connection to the city, making Sydney a fitting milestone for Paradox’s global growth.
“To debut in Australia at such a historic and meaningful heritage address is a major milestone for us. We look forward to bringing our signature blend of culture, creativity, and authentic hospitality to this vibrant city,” he added.
Peter Tudehope, General Manager of Paradox Sydney, said the change reflects a future-forward approach to luxury hospitality in the city. “Since 1856, this landmark building has been shaped by three great custodians: The Sydney Morning Herald, the Bank of New South Wales and Radisson Blu. Each has contributed to its remarkable story. Today, as Paradox takes the helm, we are excited to write the next vibrant chapter that celebrates its heritage while forging a fresh and inspiring future.”
Following a $13.5 million refurbishment in 2015, Paradox Sydney will uphold the legacy of exceptional service, award-winning dining, and luxurious accommodations that have long distinguished the property. The hotel proudly boasts 364 elegantly appointed rooms and suites. In addition, it features cutting-edge meeting and conference facilities, a wellness centre, and a refined restaurant and bar—all nestled within the building’s majestic sandstone exterior and modern interiors.
Over the coming months, the property will undergo a gradual refresh to align with the Paradox brand’s aesthetic and standards, ensuring it caters to the evolving expectations of today’s travelers. Importantly, the hotel will remain fully operational during the transformation. Throughout this period, it will continue to offer guests a seamless and uninterrupted stay experience, ensuring comfort and convenience every step of the way.
