Panso, the first comprehensive hospitality management and customer relationship management (CRM) platform, officially launches today, set to transform how operators manage their businesses. Designed as an integrated solution, Panso offers restaurants, hotels, social clubs, food halls, and other hospitality businesses a complete view of their operations and customer interactions. The platform empowers businesses to streamline operations, enhance online and in-person guest experiences, and leverage data-driven insights to boost efficiency, foster customer loyalty, and drive sustainable growth.
Britney Ziegler, the Founder and CEO of Panso, drives innovation in the food and hospitality industry with her visionary leadership. As a semifinalist for Eater Young Guns and an active member of The James Beard Foundation’s Young Professional Committee, she brings 15 years of expertise to the table. Britney has collaborated with renowned chefs and food brands like David Burke and Carla Hall, excelling in strategy, concept development, and business growth. Her accomplishments have solidified her reputation as a leader steering progress and success in the industry.
“After years in the industry, I witnessed how challenging it was for operators to make sense of their data and truly understand their guests. I built Panso to address this challenge—a single platform designed to help operators streamline operations, unify customer data, and deliver personalized, impactful experiences. By combining creative strategy with robust, invisible technology, Panso minimizes the tech stack and empowers operators to transform customer attention into lasting retention”, said Ziegler.
Key Features of Panso
• Unified Operations Hub: Panso consolidates all revenue streams—reservations, takeout, catering, events, and e-commerce—into a single, integrated platform. This centralized solution simplifies managing websites, event experiences, ticketing, reporting, and marketing. Seamless integration with top reservation, point-of-sale, and financial systems enhances workflows, centralizes transactions, and delivers actionable insights to optimize operations.
• Website Management: Panso’s website management tools empower operators to take full control of their online presence. By tracking essential data points, businesses can improve SEO, drive conversions, and boost customer lifetime value (LTV). This feature helps operators connect with customers more effectively while maximizing their digital impact.
• Customer 360 + Data-Driven Personalization: Panso creates unified guest profiles by consolidating customer interactions into a single, data-rich view. This industry-first feature enables businesses to design highly personalized marketing and loyalty campaigns, enhancing customer engagement and retention.
Panso’s beta testing has already demonstrated its game-changing capabilities, processing over 1,200 transactions and generating $1.3 million in combined revenue. With 45 active users, the platform has created around 125,000 unique customer profiles and attracted more than 200,000 website views. Esteemed clients such as San Francisco’s Saluhall Market and Wayfare Tavern have experienced Panso’s transformative power in streamlining operations and enhancing customer engagement.
“What sets Panso apart is how seamlessly it brings together every aspect of our restaurant operations,” said Andrea Boyd, Director of Sales & Marketing of Wayfare Tavern. “Instead of juggling multiple systems, we now have one intuitive platform. But it’s more than just great technology – the Panso team is genuinely committed to understanding our needs and adapting their platform to work the way we do.”
Panso goes beyond being a software platform—it serves as a committed client partner. With a personalized, white-glove approach, Panso connects the dots between marketing, finance, and operations, delivering a seamless and intuitive solution for customer-centric businesses. Whether supporting hoteliers, restaurateurs, or multi-location operators, Panso empowers hospitality businesses to strengthen customer relationships while streamlining their operations. With its launch, Panso redefines hospitality management, setting a new benchmark for growth, engagement, and operational excellence.
