Onora Hospitality Pvt Ltd has announced its first wellbeing resort under its newly launched brand ‘Bookmark Resorts’. Currently, the company has 20 boutique hotels and resorts, including more than 500 rooms, in eight states under its brands jüSTa Hotels & Resorts and NUO.
The first Bookmark Resort will shortly launch in Manali, Himachal Pradesh. This wellness resort will have 39 rooms and suites, each with modern amenities. The company plans to open 10 Bookmark Resorts in India over the next three years.
Describing Onora Hospitality’s latest venture, the company’s founder and CEO Ashish Vohra said, “Currently, wellbeing resorts in India are either at premium level and price points or at a very basic level of service. Given how people are focussing on wellbeing, we wished to bring a luxury, target oriented, holistic wellness offering to a larger audience. Since wellbeing is all about reconnecting with your inner self, our vision is to offer transformative getaways at inspiring locations that lend themselves to discovery experiences. Through Bookmark Resorts, we will offer holistic journeys of healing and rejuvenation through practices like yoga and meditation as well as international spa treatments curated by domain experts, complimented by nourishing food and beverage and unique outdoor excursions.”
At Bookmark Resorts, the emphasis will be on hospitality and not only service. Various luxurious experiences will be offered to guests, including pillow menus, daily wellbeing activity schedules, and in-room check-ins.
According to Vohra, “Holistic Wellbeing shall be the focus of the offering at Bookmark Resorts. Our own sanctuary of calm, the ‘Ekam’ spa, shall offer guests an opportunity to rebalance and rejuvenate with its wellbeing journeys and a la carte options.”
He elucidates his reason for choosing Manali as the location for the first Bookmark. He said, “Manali has a certain untouched beauty about it, and its surrounding views have always attracted travellers. Now with the easy access through the new tunnels that have opened, access to this mountain resort is far more convenient and travel time has reduced considerably. Our discreet location near the iconic Log Huts and the proximity to the beautiful Old Manali area and Mall Road prompted us to choose this as our first Bookmark. The iconic view of the Rohtang La from our Solarium is one-of-its-kind.”
The company, which opened its first hotel in 2005, has taken on many brand reset initiatives, the latest of which is Bookmark. To concentrate on its core operations in the luxury boutique sector, Onora Hospitality shut down six of its hotels in 2020. Since then, the company has launched ten luxury resorts under the jüSTa brand in places like Goa, Udaipur, Rajasthan, Rishikesh, Mashobra, and Manali in Himachal, as well as Rishikesh and Mukteshwar in Uttarakhand.
By the conclusion of the current fiscal year, the company aims to achieve INR 100 crores in revenue through strategic growth and operations.
