Jason Kothari-led Mythik announced on Wednesday that it has raised $15 million in a seed funding round, which the company claims is the largest of its kind in India’s media tech sector.
The round saw participation from a range of investors, including Sakal Media Group, BITKRAFT, VC Grid, Visceral Capital, Shah Rukh Khan’s Family Office, the Patni Family Office, Saif Saeed Ghobash (Secretary General of the Abu Dhabi Executive Council), Jaynti Kanani (Co-founder of Polygon), Pravin Jain (Founder of Tridiagonal AI), Marc Younan (former Principal at Redbird Capital), and Deepen Parikh (Co-founder of Courtside Ventures).
Last month, Kothari—formerly CEO of Housing.com—launched Mythik, a global entertainment company based in India. The company aims to bring Eastern mythology, folklore, and history to global audiences and aspires to become a “Disney from the East,” according to a company statement.
“We are excited about the world-class and strategic investors we have brought together and look forward to realising Mythik’s vision and mission to bring Eastern mythology, history and folktales to the forefront of global entertainment and inspire happiness, peace and hope,” said Kothari, who also invested in the company.
“These ancient stories have a total built-in audience of 3.5 billion people globally and will be brought to life in a modern, immersive way using cutting-edge technology,” the company said.
Moreover, Mythik’s founding team features former senior executives from leading global entertainment and tech companies, including Disney, Netflix, Amazon Studios, Jio, and Tencent.
By blending Eastern mythology and storytelling with modern media formats, Mythik aims to create a global entertainment brand rooted in Indian heritage—positioning itself as a “Disney from the East.”
