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Myntra to increase share of women hiring to over 21% this festive season

Myntra, a Walmart-owned online fashion retailer, will increase the number of women it hires for positions in its contact center and supply chain. This is taking place as the holiday season approaches, and Myntra prepares to stage its annual marquee event, the Big Fashion Festival (BFF).

As part of the festive hiring ramp-up, Myntra will increase women’s hiring, taking it to over 21 per cent higher than last year’s festive season. This initiative aims to increase opportunities for employment and hire women from economically underprivileged backgrounds. It is ensured that these women are not only employed but also contribute skillfully to the tasks for which they will be hired through training provided by in-house experts and external professional trainers during the holiday season.

These roles include picking, packing, organizing, and unpacking. In states like Haryana, Telangana, West Bengal, and Karnataka, the recruiting would be spread out among rural areas and villages. In addition to the supply chain, this holiday season, 45% of all hires in the contact center will be women.

“Our preparations for Big Fashion Festival are in full swing to cater to the high demand from our customers,” said Nupur Nagpal, chief human resources officer, Myntra. “We are particularly excited about onboarding the on-ground staff, where women will play a pivotal role in offering optimal experience to customers and adding to their joy in the festive season.”

BFF is also an opportunity for temporary workers who are already on the ground, who see it as a way to supplement their income over the holiday season. They receive a variety of benefits from Myntra in addition to increased pay, including availability bonuses, festival bonuses, and special rewards based on performance. Additionally, for their overall wellness, they have access to services like late-night transportation, nap rooms, and period leaves.

Myntra said that its Kirana network Mensa (Myntra Extended Network for Service Augmentation) has empowered many delivery partners, providing them the freedom to pursue their dreams and the financial independence to do so. In Ghaziabad and Uttar Pradesh, the company has introduced the all-female Dexter team from Mensa Network.

The company added that through its Return to Work program, Phoenix, it also provides options for second career inning for women on a break and employs thousands of artisans and delivery partners.

Myntra is part of the Flipkart Group. Ahead of the festive season, Flipkart recently said it will generate over 1,00,000 new job opportunities across its supply chain, including fulfilment and sortation centres, and delivery hubs.

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