Myntra, a lifestyle e-commerce platform backed by Flipkart, is testing a quick delivery (quick commerce) service called “M-Now” in select Bengaluru areas. This pilot program ensures delivery within two hours in specific pin codes and offers a limited range of products. The company is running this test to evaluate its performance and customer response.
Based on the pilot’s insights, Myntra plans to expand the service to more locations. In 2022, the company introduced “M-Express,” an express delivery option in metro cities that promises delivery within 24-48 hours of order placement.
“We launched M-Express earlier, towards enhancing the customer-experience with regard to speed and have been experimenting with a pilot for faster delivery in a select few pincodes. We will look at expanding it further based on the insights gained, before launching it formally,” a Myntra spokesperson told PTI.
As quick commerce grows, many platforms are adding beauty and fashion categories. However, Myntra stands out as one of the first dedicated fashion platforms to explore this segment with M-Now.
Myntra enjoys a loyal customer base of about 40 million annual buyers. Its operational revenue also saw impressive growth, rising by 25% from ₹3,501 crore in FY22 to ₹4,375 crore in FY23.
