Meesho Mall has partnered with top FMCG giants—Procter & Gamble (P&G), Hindustan Unilever (HUL), and Himalaya—to broaden its personal care product range. This collaboration comes in response to the rising demand in India’s smaller cities.
Through this collaboration, Meesho users, especially in tier-2 and tier-3 cities, will gain access to popular brands such as Pampers, Whisper, Head & Shoulders, Pantene, and and Gillette (P&G); Ponds, Dove, Vaseline, Sunsilk, and Tresemme (HUL); and a variety of Himalaya products.
This strategic move aligns with the growing adoption of beauty and hygiene products as daily essentials beyond metropolitan areas. Consequently, Meesho is specifically aiming to address the surging demand for personal care brands in tier-2 and tier-3 markets with its expanded product assortment.
“Shoppers are turning to personal care brands for their everyday essentials — from face wash and lipstick to baby diapers and sanitary pads. Meesho Mall is uniquely positioned to meet this growing demand with a wide selection of reliable, high-quality brands,” said the company in a statement.
According to a recent report by brokerage firm CLSA, Meesho has impressively achieved a Gross Merchandise Value (GMV) run rate of $6.2 billion for FY25. Furthermore, this milestone highlights the company’s rapid growth in the e-commerce sector. Moreover, it has captured a significant 37% share of India’s e-commerce order volume.
With 4.9 million daily orders and 180 million monthly active users (MAUs), Meesho has now taken the lead in both order volume and user engagement. However, it still trails Amazon and Flipkart in overall GMV due to its lower average order value (AOV), which ranges between ₹315 and ₹350.
CLSA projects that Meesho will increase its share of India’s e-commerce market from 8.5% to 10% over the next six years. Strong traction in tier-2 and tier-3 cities, a capital-efficient business model, and a strong emphasis on affordability will fuel this growth.
The report estimates that Meesho’s GMV and revenue will grow at a compound annual growth rate (CAGR) of 26% over this period. This growth will be supported by deeper e-commerce penetration in non-metro regions.
The company is also preparing for a potential public listing later this year, eyeing a valuation of around $10 billion.
