E-commerce platform Meesho has announced the acquisition of a 100% stake in Singapore-based Kirana Club along with an additional 0.41% stake in its Indian subsidiary, Retail Pulse Labs Private Limited (RPLPL), for a total consideration of Rs 202.08 crore. The move marks a significant strategic expansion for Meesho as it enters India’s rapidly growing B2B commerce segment focused on kirana stores and small retailers.
According to the company’s stock exchange filing, Meesho will complete the transaction in three tranches, with the entire acquisition expected to conclude by FY27. Following the completion of the deal, Kirana Club will operate as a wholly owned subsidiary of Meesho, while RPLPL will come under Meesho’s ownership through Kirana Club.
Founded by Anshul Gupta and Aishwarya Jain, Kirana Club has developed a digital platform designed specifically for kirana retailers. Meanwhile, RPLPL connects small retailers with fast-moving consumer goods (FMCG) brands and distributors, with a strong presence across tier II, III, IV, and rural markets. The platform claims to have built a network of more than 4.1 million registered retailers across India.
Through this acquisition, Meesho gains a strategic foothold in the B2B commerce ecosystem and expands its reach into India’s vast grocery and general trade sector, which accounts for more than 90% of the country’s estimated $650 billion grocery market. The transaction aligns with the company’s broader ambition to deepen its presence beyond consumer e-commerce and strengthen its engagement with small businesses and neighborhood retailers.
Kirana Club currently operates an asset-light marketplace model that enables retailers to discover, compare, and purchase FMCG and grocery products from multiple brands and distributors. In addition, the platform provides valuable services such as pricing insights, product recommendations, and discussion forums, helping small retailers make informed purchasing decisions. These offerings have particularly resonated with retailers operating in non-metro and underserved markets.
Financially, Retail Pulse Labs Private Limited reported revenue of Rs 15.84 crore in FY26 while recording a net loss of Rs 30 lakh. Kirana Club generated revenue of Rs 33.27 lakh during the same period and reported a net loss of Rs 5.37 crore. Despite these losses, Meesho views the acquisition as a long-term strategic investment that strengthens its ability to serve India’s fragmented retail ecosystem.
Importantly, the acquisition provides a complete exit for Kirana Club’s existing investors. However, founders Anshul Gupta and Aishwarya Jain will continue to lead the business independently within the Meesho group, ensuring continuity in operations, customer relationships, and strategic execution.
Going forward, Meesho plans to leverage its extensive logistics capabilities, technology infrastructure, and marketplace expertise to improve category availability, supply chain efficiency, and order fulfillment for millions of small retailers. By integrating Kirana Club’s retailer network with its own operational strengths, the company aims to create greater value for retailers operating in underserved and emerging markets across India.
The acquisition underscores Meesho’s commitment to expanding its business ecosystem and strengthening its position across multiple segments of India’s digital commerce landscape. As competition intensifies in both consumer and business commerce, the deal places Meesho in a stronger position to capitalize on the growing digitization of kirana stores and traditional retail channels.
