Max Life Insurance Co. Ltd. recently announced the launch of mSmart, a mobile application for digital monitoring of its agency distribution channel, in collaboration with Vymo, the leading sales acceleration platform for financial institutions.
Over 5,000 Max Life Office Heads and Agency Development Managers will effectively manage their day-to-day activities and business planning with streamlined sales governance and focused engagement matrices with Vymo’s mobile-first application.
The partnership is the latest digital transformation project conducted by the San Francisco-based startup, aiming to serve managers and business leaders through its monitoring and relationship management platform in the fast-growing financial industry and fintech market.
V Viswanand, Deputy Managing Director, Max Life, said, “In line with our vision to become a digital-first insurer, the launch of ‘mSmart’ will help transform our agency governance and bring high agility levels and efficiency in monitoring processes. We are excited to partner with Vymo and look forward to working closely with them on this journey.”
To streamline Max Life’s existing business processes, mSmart leverages sophisticated mobile capabilities and nudge intelligence to provide value for users.
The mobile application captures sales and interaction activities automatically, eliminating the requirement for users to update their records system every day manually.
Managers will have real-time visibility into the performance of their teams via the platform. Max Life may also use intelligent dashboards to discover certain engagement behaviours that may affect sales performance. Overall, these new services will boost sales productivity and allow sales teams to link sales support activities to revenue results.
“We are excited to welcome the Max Life team in our growing community of Digital Leaders,” says Rajesh Sabhlok, Managing Director – Asia Pacific, Vymo. “Applications today have become very intuitive and reliable in today’s digital world. However, a majority of the insurance workforce still rely on legacy systems to grow their businesses. With this strengthening partnership, the Max Life agency team will have access to modern-day technologies to drive predictable business outcomes.”
