Hyperlocal e-commerce platform magicpin has achieved a major milestone in its fashion verticals, reporting a 20% growth in gross merchandise value (GMV), which has reached an impressive ₹1,000 crore in the fiscal year 2024–2025. This remarkable growth in magicpin fashion verticals has been primarily driven by the addition of over 100 new fashion brands during the year, significantly enhancing the platform’s footprint in India’s fast-growing and highly competitive online retail space.
The strategic expansion has allowed magicpin to deepen its presence in the fashion segment, growing its offline footprint to encompass approximately 16,000 physical retail stores nationwide. The platform now represents more than 250 fashion brands, spanning a wide range of styles, categories, and price points.
“magicpin has generated a Rs 1,000 crore revenue for over 250 fashion brands on its platform in the fiscal year 2025. It is about 20 percent YoY GMV growth for our fashion segment,” magicpin CXO, Enterprise Brands, Naman Mawandia, said in a statement.
In the past 12 months, magicpin has significantly expanded its presence, adding 6,000 new fashion stores across 100 brands. This expansion brings the total number of live fashion stores on its platform to 16,000, representing over 250 fashion brands across 20 major cities in India.
The platform’s growing brand portfolio now includes some of the industry’s most recognized names. Over the last two years, leading fashion and lifestyle brands such as Puma, US Polo, Van Heusen, Pepe Jeans, Wrogn, Titan World, Shoppers Stop, Lifestyle, Pantaloons, Being Human, Jack & Jones, ONLY, Max Fashion, Bata, Levi’s, and Blackberrys have joined magicpin. Their addition reflects the platform’s increasing relevance and effectiveness in driving footfall and sales for national and international retail players.
By seamlessly integrating online discovery with offline retail experiences, magicpin continues to leverage its hyperlocal model to drive footfall and conversions for partner stores. The company’s approach supports local retailers and enhances consumer convenience by bridging the gap between digital engagement and in-store purchases.
As the Indian fashion e-commerce market grows rapidly, magicpin’s latest performance highlights its strong momentum and commitment to building a robust omnichannel ecosystem for brands and consumers.
