National, June 2026: MagicDecor, a D2C home décor startup specialising in made-to-order wallpaper and interior design solutions, has promoted Ajaya Kumar Nayak to the position of Vice President of Design and Consulting. The appointment marks a significant milestone in the company’s growth journey as it deepens its consulting capabilities and reinforces its design-first approach across residential and commercial spaces.
Ajaya brings over a decade of experience spanning UI/UX design, interior design consulting, and digital product strategy, having led multidisciplinary teams across large-scale home décor and commercial projects. In his new role, he will spearhead MagicDecor’s strategic design vision and consulting vertical, with a focus on integrating AI-assisted and technology-driven workflows into the company’s practice.
Speaking on his promotion, Ajaya Kumar Nayak said, “Design today sits at the intersection of technology and lived experience. At MagicDecor, the opportunity is to build systems that translate design thinking into spaces that feel intuitive and deeply personal. I look forward to strengthening our consulting approach and creating solutions that are both functional and contextually rich.”
Welcoming the appointment, Sidd Panda, Co-founder and CEO of MagicDecor, said, “Ajaya has been instrumental in shaping our design foundation over the years. His ability to bridge digital thinking with physical space design brings a unique and valuable perspective to the brand. As we scale our consulting-led approach, he will be central to delivering more thoughtful and design-driven experiences for our clients.”
MagicDecor has been steadily expanding its footprint across residential, commercial, and hospitality spaces. With this leadership appointment, the company reaffirms its commitment to building a world-class design practice that integrates emerging technologies, including augmented reality, virtual reality, and AI-driven workflows, into every project.
About MagicDecor
MagicDecor is an India-based home décor and wallpaper brand offering personalised, made-to-order wall solutions for homes and workspaces. Founded in 2020 and headquartered in Bhubaneswar, the company enables customers to design and visualise custom wallpapers tailored to their spaces, supported by in-house manufacturing and a nationwide installation network.
The brand uses VOC-free, GREENGUARD-certified materials and has transformed over 25,000 homes across 400+ cities in India, along with a growing international presence. MagicDecor has raised ₹5.10 crore from Pidilite Ventures to scale its technology and operations.
