KRAFTON India has invested in Shuru, a rapidly expanding hyperlocal community app that connects users across India by delivering real-time local updates. The Series A funding round, led by KRAFTON India, also saw continued support from Omidyar Network India and Eximius Ventures.
In addition to trending updates, Shuru offers users a diverse range of localized content—including shop listings, buy-sell classifieds, and community news. As a result, the platform fosters strong local engagement and currently serves over 2 million monthly active users across India.
As hyperlocal platforms continue to thrive both in India and globally, this partnership will further enable KRAFTON India to deepen its connection with regional audiences, enhance grassroots-level engagement, and ultimately expand the visibility of its gaming portfolio across local markets. Backed by KRAFTON’s industry expertise, Shuru also plans to integrate high-engagement gaming features to enrich user experience and drive further growth.
Sean Hyunil Sohn, CEO, KRAFTON India, commented, “The hyperlocal digital ecosystem in India holds immense promise, and we see it as a vital driver of connectivity and community engagement. Shuru is uniquely positioned to lead this transformation in India. Shuru’s user-centric approach aligns with KRAFTON India’s vision of providing tailored experiences for local users across the country. We are excited about the possibilities this partnership will unlock in reaching grassroots audiences.”
Mayank Bhangadia, CEO & Co-Founder of Shuru App, added, “Imagine an India where every village, town, and city is connected, empowered, and thriving. Shuru App is making this vision a reality. With 650,000+ locations on board and recently crossing 1 crore installations, we’re creating a platform that will redefine the way Indians live, work, and interact. As we continue to grow, we’re unlocking unprecedented opportunities for civic engagement, local updates, and business development—and we’re just getting started. The partnership with KRAFTON India opens unparalleled opportunities for Shuru to innovate and scale. Their expertise in engaging diverse user bases, particularly in gaming and entertainment, complements our vision of building India’s leading hyperlocal platform. We look forward to leveraging this partnership to empower and resonate with users across India.”
Nihansh Bhat, Lead – Corporate Development, KRAFTON India, emphasized, “This investment is a natural extension of our strategy to partner with Indian startups and emerging ecosystems like hyperlocal platforms. By working closely with Shuru, we aim to enhance user experiences, amplify regional connect, and contribute meaningfully to the evolving Indian hyperlocal digital landscape.”
With approximately $200 million already invested in Indian startups, KRAFTON India’s partnership with Shuru marks yet another milestone in its ongoing commitment to supporting and nurturing India’s rapidly growing startup ecosystem.
