Kore.ai, the world’s leading enterprise conversational AI (CAI) platform and solutions company, has today announced a new partner program to bolster the support it provides to its indirect sales channel. The Kore.ai Channel Partner Program creates a new tier-based structure for channel partners and solution providers, commits significant investments for each partner, and offers additional resources. These investments cover go-to-market (GTM), enablement, and marketing support.
According to Gartner, the market for CAI solutions is expected to reach $82 billion in spending by 2028, with a growth rate of 55% year over year. By building a strong, extensive, and diverse partnership ecosystem on a global scale, including technology partners, global system integrators, regional system integrators, resellers, solution providers, and strategic partners, Kore.ai plans to leverage the growing demand for CAI solutions through its partner program.
The company, which currently has more than 100 partners, plans to strengthen its current network through joint offerings and streamlined support to drive accelerated growth and establish itself as a market leader in conversational AI.
Along with an app marketplace where technology players can publish and embed technology within the solutions from other vendors, Kore.ai will soon launch a new partner engagement portal to engage with and deliver success for their customers. Partners will have access to various commercial options that can be customized to meet their specific channel requirements.
As part of the program, channel partners and resellers have access to Kore.ai’s industry-leading, no-code platform, which enables rapid innovation and the deployment of solutions for a variety of industries, including financial services, retail, healthcare, and life sciences, as well as manufacturing, retail, managed services, and business process outsourcing (BPO) units. Additionally, they can explore opportunities for value-driven expansion while planning and managing joint GTM campaigns, co-marketing, public relations, pre-sales enablement, and customer support.
The new programme will categorize channel partners using a new, three-pronged structure (Platinum, Gold, and Silver), which aims to promote growth, reward partners for loyalty and sustained success, and define the level of support partners receive. Higher-tiered partners will receive additional benefits such as:
- Participating in a product advisory committee
- Kore.ai’s market development funds
- Joint press releases and media campaigns
- Deeper GTM support
“Kore.ai has always believed in being a partner-first company. The new framework we’ve built allows our partners to grow their business globally, innovate rapidly and deploy solutions for a wide range of use cases targeting customer experience, employee experience or agent engagement,” said Sahil Rekhi, Kore.ai Global Head – Partnerships. “We are connecting solutions to create a more powerful offering that’s greater than the sum of its individual parts, and targets the entire gamut of contact center automation and customer experience management. Through a comprehensive ecosystem of platform integrations, we are expanding our partner’s wallet share and enhancing the capabilities of various enterprise applications, communication tools, collaboration platforms, and customer experience solutions.”
With over 400 customers, Kore.ai automates billions of interactions annually through its CAI platform and solutions, and to date, it has saved global enterprise customers over $1 billion in costs. Currently, 200 million consumers and nearly 2 million business users rely on Kore.ai solutions to enhance employee and contact center agent and customer experiences, which impact business outcomes.
