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HealthMug partners with SIRONA to revolutionize access to feminine hygiene products, aiming to contribute 7-8% of total GMV in the category

New Delhi, 19th July, 2023 – HealthMug, a prominent health e-commerce startup, is thrilled to announce its strategic alliance with SIRONA, a well-established brand specializing in feminine hygiene products. This association aims to enhance the accessibility of top-notch feminine care items for women across India. By joining hands, HealthMug and SIRONA aim to address critical concerns on feminine hygiene while empowering women to prioritize their overall well-being.

Through this collaboration, HealthMug broadens its marketplace by incorporating SIRONA’s diverse array of innovative and dependable feminine hygiene products. Partnering with SIRONA has further substantiated HealthMug’s presence in the market segment focused on female care products. By establishing connections with this esteemed brand, HealthMug is poised to garner greater attention from a larger audience and extend its influence.

Mohit Agarwal, Co-Founder of, stated, “The collaboration with SIRONA has allowed our marketplace to gain wider market visibility in feminine care products. By aligning ourselves with their esteemed brand, we will capture a broader audience’s attention and expand our reach. This will increase exposure and will lead to a surge in new customer acquisitions and heightened interest from potential partners and investors.”

Moreover, HealthMug seeks to take advantage of the potential represented by the Indian feminine hygiene market, valued at INR 25.02 billion in 2018. This market is projected to grow at a compound annual growth rate (CAGR) of 14.92% between 2019 and 2024, reaching INR 58.62 billion. By concentrating on this specific category, HealthMug aims for SIRONA to account for approximately 7-8% of the total Gross Merchandise Value (GMV) within the feminine hygiene section on their platform.

SIRONA, known for its commitment to excellence in feminine hygiene, is pleased that its products are now available on the HealthMug platform. Anika Wadhera, Head of Marketing at SIRONA, stated, “We are glad that SIRONA products are available for sale on the HealthMug platform. HealthMug helps SIRONA reach out to the right audience and empowers them to prioritize their well-being with our innovative feminine hygiene products. We hope to scale this category on HealthMug in the coming months.”

Recognizing the considerable obstacles that women face in terms of feminine hygiene, whether they live in rural or urban areas, HealthMug has teamed up with industry leaders like SIRONA to tackle these issues head-on. What sets SIRONA apart from other brands is its exceptional product quality, which makes it an ideal collaborator for HealthMug’s mission to provide accessible and dependable feminine care products.

HealthMug and SIRONA are excited about the possibilities that this partnership brings. Together, they strive to empower women, improve feminine hygiene practices, and make high-quality products accessible.

About Healthmug:

Healthmug is a leading e-commerce platform specializing in Ayurvedic, Homeopathy, and Unani medicines. With a vast selection of over 2 lakh products in the Health, Nutrition, Beauty, and Personal Care categories, Healthmug offers rare and genuine products at reasonable prices. The platform also provides free doctor consultations, ensuring customers receive the best guidance for their healthcare needs.



Founded in 2014, SIRONA Hygiene is a fem-tech company that sells feminine products. The brand is committed to solving those intimate and menstrual hygiene issues for women not adequately addressed in the country.


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BRL Editor
BRL Editor
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