Kisanserv, a retail company specializing in fresh fruits and vegetables, has set a revenue target of ₹500 crore within the next four years.
Founded in 2019, Kisanserv initially catered to quick-commerce companies and opened its first retail store in January 2023. Over 16 months, the company expanded to 22 stores across Pune and Mumbai. It aims to reach 250 stores and achieve ₹500 crore in revenue within the next four years after reporting ₹35 crore in the recent fiscal year.
This expansion is expected to create 2,000 direct and 4,000-5,000 indirect jobs, focusing on hiring from local communities and prioritizing female staff. After this initial growth, the company plans to scale up to 1,000 stores, entering new markets such as Bangalore, Hyderabad, and Chennai.
Niranjan Sharma, CEO of Kisanserv, said, “We’ve nearly perfected our business model, and now we’re ready to scale rapidly. Our focus on operational efficiency, combined with our commitment to quality and customer service, positions us to capture a significant share of the ₹160 billion fruits and vegetables market in India, where 90% is still dominated by local Kirana stores.”
Currently, the company generates ₹41,000 per square foot per year and plans to increase this figure to ₹65,000 per square foot with the planned expansion.
Kisanserv operates neighborhood convenience stores around 300 square feet while offering online shopping through the Kisanserv Express app. This model allows customers to shop in-store or order online, with home delivery within 20-30 minutes at no extra cost. Currently, 70% of Kisanserv’s revenue comes from in-store sales, while online transactions contribute 30%.
The company has developed a custom ERP system that provides real-time visibility into demand, procurement, supply chain logistics, and product availability across all its stores. This technology has helped Kisanserv achieve an inventory turnover of 1-2 days, ensuring product freshness and minimizing wastage to 4-5% in stores and just 4% in the supply chain.
Looking ahead, Kisanserv plans to introduce self-checkout systems in its stores to enhance the shopping experience by making it quicker and more convenient. Additionally, the company intends to launch fresh, cold-pressed fruit and vegetable juices, aligning with current consumer trends toward health and wellness.
