The JSW Group would invest 250 crores in launching JSW One Platforms, an online store that will sell steel, cement, and paint products. By March 2022, the platform hopes to have a gross market value run-rate of Rs 500 crore.
Through this ecommerce venture, “we are leveraging our unique position to offer our customers quality products in the most convenient way”, a JSW Group spokesperson said.
In Tamil Nadu, the corporation has started to roll out its ecommerce operation. It will run two different technological platforms, catering to customers’ needs in both the commercial and consumer sectors.
JSW is launching JSW One MSME, a platform that will provide an ecommerce marketplace for small and medium-sized manufacturers and contractors and online transactions, order fulfillment, and tracking.
Tata Steel has an online portal for the B2C segment called Ashiyana, which is aimed largely at individual home builders. According to the corporation, roughly 20-25 percent of sales are made through its online platform.
Arcelor Mittal Nippon Steel India has established eSales and an online ordering system for a variety of premium steel products that includes mill-issued quality certificates. The state-owned Steel Authority of India also sells steel through an online platform called Sail Suraksha.
In Tamil Nadu, the JSW One MSMSE platform has recently begun fulfillment operations. It plans to expand in key South and West markets such as Maharashtra, Andhra Pradesh, and Karnataka during the current fiscal year.
“The JSW One MSME platform plans to have a pan-India presence by March 2023,” the company said.
JSW is also in the process of launching JSW One Homes technology, a platform that will supply home-building solutions to individual home builders.
“The platform is currently offering a wide range of steel products manufactured by JSW Steel. It will expand its product categories to offer cement and paints during this fiscal,” the spokesperson said.