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JetSynthesys partners with Japan’s Digital Hearts Holdings to expand the market

JetSynthesys, a digital entertainment and technology company, has partnered with DIGITAL HEARTS HOLDINGS Co., Ltd. (DHH), a Japanese holding company listed on the TSE. In this collaboration, DHH will invest in JetSynthesys Japan, and JetSynthesys Japan will leverage DHH’s expertise in quality assurance, customer support, and marketing for global product creation.

A 50:50 joint venture will be formed in India between JetSynthesys and DHH, aiming to expand debugging businesses in India and the global gaming market by combining resources. DHH, headquartered in Tokyo and listed on the Tokyo Stock Exchange, offers comprehensive services to global gaming companies, including debugging, game translation, LQA (Linguistic Quality Assurance), game development support, marketing support, and customer support.

Regarding this announcement, Rajan Navani, CEO and Founder of JetSynthesys, said, “Japan is the third-largest gaming market in the world and boasts of the highest ARPU globally. Our strategic partnership with DIGITAL HEARTS HOLDINGS is pivotal in strengthening JetSynthesys’ international footprint. We will leverage our collective sensibilities, deep understanding of the video games market, audience behaviour, and industry dynamics to create cutting-edge global titles. By pooling our expertise and resources, we are poised to introduce exciting innovations to the gaming world and unlock incremental opportunities and possibilities for the world at large.”

India, with the youngest population globally, is a significant emerging market in gaming, ranking high for mobile game downloads and having one of the largest gaming populations globally. This collaboration is poised to enhance both companies’ global expansion and growth potential.

JetSynthesys Japan will assist in business development in Western countries for DIGITAL HEARTS HOLDINGS. At the same time, DHH will support business development in Japan and other key Eastern Asian markets for JetSynthesys Japan. DHH and its group company will provide development and support function resources for projects co-developed with JetSynthesys Japan.

Additionally, Ryo Shima, Head of JetSynthesys Japan, said, “This partnership heralds a new era of collaboration in the gaming industry. By synergizing our strengths, JetSynthesys and DIGITAL HEARTS HOLDINGS are set to achieve remarkable growth. Our sectoral hold, individual expertise, local knowledge, and extensive networks in both our markets of origin will unlock new horizons for our organizations. On the cards are collaborative game development, operations, talent management, and business growth. We are confident this partnership will bode well for both JetSynthesys and DIGITAL HEARTS HOLDINGS, and we look forward to some exciting times ahead.”

Toshiya Tsukushi, Director, Executive Vice President, and COO of DHH, stated, “We are delighted to be part of this strategic partnership with JetSynthesys. This collaboration enables us to expand our presence in the Indian gaming market and offer our extensive QA services while also opening up new avenues for the global gaming industry out of Japan. We look forward to leveraging JetSynthesys strong foothold in India and in other Western markets to further bolster our global presence.”

This strategic partnership between JetSynthesys and DIGITAL HEARTS HOLDINGS marks a milestone in the gaming industry, focusing on Japan and India. The collaboration aims to deliver innovative gaming experiences globally and foster business growth in both regions.

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BRL Editor
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