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IWG to launch premium workspace brand ‘Signature’ in India

UK-based coworking giant International Workplaces Group (IWG) is set to introduce its premium brand, Signature, in India within the next few years, according to Marc Descrozaille, CEO for the Middle East, Africa, and APAC regions.

The move aligns with the anticipated growth in India’s office rental and flexible workspace markets. Descrozaille also mentioned that IWG aims to fast-track its expansion in the country through acquisitions that are already underway.

“We’ve been open to discussions in the past, and we remain open to them as a way to accelerate our growth. If the right opportunity comes along with the right partner, we’ll certainly consider it — it’s definitely on the table,” Descrozaille said.

IWG plans to set up 40–50 new centers across India by the end of 2025, expanding into Tier II and Tier III cities such as Surat, Patiala, Vijayawada, Salem, Calicut, and Thiruvananthapuram. In Bengaluru, where it already operates 13 centers, the company aims to open 18 more in 2025 and an additional 20 in early 2026. With over 100 centers currently, IWG targets a fourfold increase in its India presence within the next three to five years.

Competing with players like WeWork, Awfis, and Smartworks, IWG currently operates three brands in India—Regus, Spaces, and HQ. Given India’s rapid growth in the flex office space sector, the company is preparing to launch its premium brand, Signature. This new offering will adopt a “hotelification” model, featuring upscale services such as concierge support, client insurance, and enhanced registration processes to meet the rising demand for luxury workspace solutions, said Marc Descrozaille.

Worldwide, the company caters to approximately 8 million members, including mid-sized enterprises and 83% of Fortune 500 companies. In terms of rentals, the company observed that office space rates differ significantly across micro-markets due to a variety of influencing factors.

“In Bengaluru, however, our rentals grow at an average of 5–10 percent annually. We expect this momentum to continue in the near future,” said Harsh Lambah, vice president of sales, South Asia, IWG.

IWG operates a global network of approximately 4,000 locations across over 120 countries, with the United States representing its largest market and Japan leading its presence in the Asia-Pacific region.

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