ITC Hotels Limited has announced the signing of a 100-key hotel under its Fortune Hotels brand in Vrindavan, thereby marking a strategic expansion into one of India’s premium spiritual tourism hubs.
With this addition, ITC Hotels will expand its portfolio in Uttar Pradesh to 17 properties, including both operational and upcoming hotels. These include prominent properties such as Welcomhotel Prayagraj, WelcomHeritage Badi Kothi, and Fortune Select Ayodhya, thereby reinforcing the company’s strong regional footprint.
The company plans to open the new hotel in April 2030; moreover, the property will feature well-appointed rooms, an all-day dining restaurant, banquet facilities, and modern amenities. Consequently, the development aims to cater to both leisure and spiritual travellers while addressing the rising demand for premium hospitality in a market traditionally dominated by budget accommodations and dharmshalas.
Notably, Vrindavan continues to emerge as a high-growth destination, driven by increasing domestic travel and ongoing infrastructure development. The city attracts millions of visitors annually to key religious landmarks such as the Banke Bihari Temple and ISKCON Temple Vrindavan, along with its globally recognised cultural events and sacred ghats along the Yamuna River.
Anil Chadha said that the signing aligns with the company’s broader strategy to expand in high-growth leisure and pilgrimage markets, as evolving travel patterns and increasing demand for branded accommodation continue to reshape the hospitality landscape.
Furthermore, with this development, the Fortune Hotels brand will continue to strengthen its pipeline by targeting a diversified mix of religious, leisure, and business destinations across India. As hospitality demand expands beyond traditional metro cities, ITC Hotels aims to capitalise on emerging markets with strong tourism potential.
By introducing branded, premium hospitality offerings in pilgrimage destinations, the company is well positioned to meet evolving traveller expectations while driving long-term growth in the sector.
