IPO-bound global travel tech company OYO announced on Friday that it aims to increase booking revenue from its company-serviced hotels to 44%—up from the current 22%—by the end of this financial year. This move aligns with its growing emphasis on the Indian market and expanding its portfolio of premium properties.
Currently, the company operates more than 1,300 company-serviced hotels across India, primarily under its mid- to premium-segment brands such as Townhouse, Townhouse Oak, Capital O, Palette, and SUNDAY.
OYO plans to double the number of company-serviced hotels in its portfolio by expanding their presence from 124 cities to over 300 cities across India. Introduced in FY23, these company-serviced hotels initially accounted for less than 2% of OYO’s booking revenue. However, the segment has witnessed rapid growth, making it the company’s fastest-growing business globally.
Currently, the company is concentrating its company-serviced model expansion in high-demand areas such as leisure destinations, pilgrimage spots, and key business corridors. The targeted cities include Mohali, Faridabad, and Jalandhar in the north; Cuttack, Asansol, and Darjeeling in the east; Mangalore, Kollam, Port Blair, and Kasaragod in the south; and Bhilwara, Vapi, Junagarh, and Jalgaon in the west.
Varun Jain, Chief Operating Officer, OYO, said, “The program is in line with OYO’s strategic focus for 2025 for the India market, which aims to drive profitability by enhancing the overall guest experience.
With an aggressive push to scale its company-serviced hotel segment, OYO is strengthening its presence across India’s key travel and business hubs. By doubling both its revenue share and city coverage, the company is positioning itself for sustained growth and deeper market penetration, reinforcing its strategy ahead of a much-anticipated IPO.
