InCruiter, an interview solution provider, has forayed into the United States. According to an internal study, the company found that this region had a larger demand for its products, particularly Interview-as-a-Service (IaaS), which is 10X more expensive than India. InCruiter intends to take advantage of this growth opportunity as part of this growth to scale its business.
InCruiter has raised Rs 1 crore in revenue-based funding to expand the revenue of its products globally. The company also hopes to expand in Canada, Dubai, Singapore, the Philippines, and Singapore.
It is also hiring a team of experts in the United States and focusing on improving the current product for the market.
Since its launch in 2018, InCruiter has conducted around 50,000 interviews, engaged more than 2,200 interviewers, and will have completed 1.51 million interview mins in 2022.
Speaking on the US expansion, Anil Agarwal, CEO & Co-Founder, InCruiter (IaaS Firm), said, “This expansion is no less than a milestone for us. After working tirelessly to make our dream a reality, it took us less than five years to go global with our product. Following our successful functioning in India, we realized this product has huge potential not only in our nation but also across the globe. Thus, we decided to take it forward.”
He added, “With this expansion, we expect to generate 10X revenue for the organization with a strong focus on our hero product, IaaS. We also plan to take our products to other geographies in the near future. We expect to capture 25% of the global market in the next two years.”
