AI-powered business transformation company ImaAppWeb has launched AsIma, an agentic AI platform designed to automate sales operations for the hospitality industry, enabling hotels to respond to guest enquiries in real time and improve booking conversions.
According to the company, AsIma addresses a key challenge in hotel sales, where enquiry management and booking conversions continue to depend heavily on manual intervention despite the widespread adoption of digital channels such as websites, online travel agencies (OTAs) and social media.
The AI-powered platform enables autonomous sales operations across multiple customer touchpoints, including voice calls, WhatsApp, websites and other digital channels. It monitors incoming enquiries, responds instantly to unattended conversations, identifies booking intent, checks room availability through property management system (PMS) integrations, guides guests through the reservation process and synchronises interactions with hotel systems.
The launch comes as hotels contend with shrinking booking windows and rising consumer expectations for immediate responses across digital channels, driving greater adoption of artificial intelligence to improve operational efficiency and customer engagement.
Commenting on the launch, Saurabh Singh, Founder, ImaAppWeb, said, “Hospitality has modernised how it generates demand, but sales execution has remained largely manual. As booking windows continue to shrink, hotels need systems that can actively manage guest conversations instead of simply routing them. AsIma enables autonomous sales operations while allowing hotel teams to focus on moments where human interaction creates the greatest value.”
The company said the platform supports continuous, real-time sales operations by ensuring guest enquiries receive immediate responses regardless of business hours or time zones. This helps hotels minimise missed booking opportunities while improving conversion rates through faster and more efficient customer engagement.
With AsIma now available to hospitality businesses globally, ImaAppWeb aims to help hotels modernise their sales operations through agentic AI, enabling faster responses, improved booking conversions and enhanced guest experiences across digital channels.
