Hilton has announced the signing of its first 10 Spark by Hilton hotels in India through a strategic partnership with Olive Hospitality. Furthermore, the agreement aligns with the company’s broader expansion roadmap unveiled in 2024, which aims to develop 150 Spark by Hilton franchised hotels across the country.
The company has planned these hotels across a mix of business and leisure destinations, including Bengaluru, Goa, Jaipur, Nashik, Mathura, Pune, Rajkot, and Hyderabad. Through this expansion, Hilton continues to strengthen its footprint beyond major metropolitan cities while tapping into emerging urban centres where business activity and travel demand are steadily increasing.
Spark by Hilton operates as a mid-market hospitality brand that focuses on delivering simple, reliable service combined with practical and efficient design. In addition, the hotels will feature flexible public spaces that accommodate dining, working, and social interactions. Guests will also benefit from complimentary breakfast options tailored to local preferences, along with access to a 24-hour retail area that enhances convenience and accessibility.
Clarence Tan, Senior Vice President, Development, Asia Pacific, at Hilton, said the signings support the company’s focus on expanding in India’s mid-market segment while engaging a broader network of hotel owners and travellers. Meanwhile, Andrew Ling, Regional Head for Focused Service and All-Suites Brands, the Asia Pacific at Hilton, noted that the brand is designed to offer consistency and comfort while adapting to local market preferences. At the same time, Kahraman Yigit, Co-founder and CEO of Olive Hospitality, added that the partnership aims to support scalable growth across varied markets in India, with an emphasis on efficient conversions and operational consistency.
Moreover, this agreement forms a key part of Hilton’s larger growth strategy in India. The company has already partnered with NILE Hospitality to develop 75 Hampton by Hilton hotels, while it has also collaborated with Royal Orchid Hotels to add another 125 Hampton by Hilton properties. As a result, Hilton is actively working towards building a portfolio of more than 400 operational hotels in India over the coming years.
In addition, Spark by Hilton hotels will integrate with Hilton’s global loyalty programme, Hilton Honors. This integration will allow members to access multiple benefits, including seamless booking options, flexible payment methods, and digital services such as mobile check-in and room selection, thereby enhancing the overall guest experience.
Hilton’s latest partnership with Olive Hospitality marks a strategic move to strengthen its presence in India’s fast-growing mid-market hospitality segment. With aggressive expansion plans, strong partnerships, and a focus on customer-centric services, Hilton continues to reinforce its long-term commitment to the Indian hospitality market.
