Chennai and US-based startup Highperformr.ai, known for its innovative marketing SaaS solutions, announced it raised $3.5 million in seed funding. Venture Highway and Neon led the investment, with additional support from DeVC and several angel investors.
Founded in July 2023 by Srivatsan Venkatesan and Ramesh Ravishankar, alumni of Freshworks, Highperformr.ai aims to revolutionize how companies handle their go-to-market strategies using advanced AI technologies. The funding will primarily fuel the company’s R&D efforts on its AI tools and establish a robust distribution network.
Venkatesan, a pivotal figure at Freshworks during its journey to IPO, managed the CRM unit and played a crucial role in developing its CRM and marketing products. Ravishankar brings extensive experience from his sales and marketing background, particularly in improving lead volume and quality.
Highperformr.ai distinguishes itself with its AI-driven analytics models that not only identify genuine business prospects but also efficiently manage and generate leads. “Today, social is a complex problem to solve for searching and analytics,” Venkatesan noted. The platform’s capabilities encompass content management, scheduling, cross-platform posting, and generating content variations through generative AI.
At present, Highperformr.ai specializes in analytics for LinkedIn and Twitter and intends to expand its services to encompass platforms within the Meta suite like Instagram and Facebook. Using multiple data points, the platform’s advanced models analyze user engagement and demographics, customizing content and interactions to the ideal customer profile for more effective marketing outcomes.
The company provides various plans, including a Professional Plan priced at $17 per month and a Team Plan at $97 per month, catering to diverse business needs. With a clientele that includes names like RateGain among its 15 current customers, Highperformr.ai collaborates with over 25 design partners to refine and enhance its offerings.
Operating from Delaware and Chennai, along with several co-working locations across India, Highperformr.ai is experiencing rapid growth and continues to recruit to support its expansion. The global social media management market is projected to surge from $28.49 billion in 2024 to $134.07 billion by 2032, with a CAGR of 21.4%. Highperformr.ai is poised to be a significant player in this blooming industry.
The platform serves as a valuable tool for B2B companies’ social media managers, surpassing traditional agencies by providing innovative scheduling, account management, and content ideation services. Competing with established names like Hootsuite, Sprout Social, and Hubspot, Highperformr.ai is making remarkable progress in redefining social media analytics and management with AI leading the way.
