Havas Group India, an advertising conglomerate, has announced the launch of a UK-based creative agency, Cake, in the country. Cake India will be the country’s first creative agency specializing in sport, culture, and entertainment. The agency will be part of Havas Creative Group India.
The creative group includes agencies like Shobiz Havas (experiential), Conran Design Group Mumbai (brand design), Think Design (UI/UX), Havas CX (customer experience), and Havas QED (integrated).
In addition to working closely with Shobiz Havas and the recently updated Havas Sports and Entertainment vertical of Havas Media Group India, Cake will be integrated with Havas Village India. Cake will complement Shobiz Havas’ competence in activation and transactions and Havas Sports and Entertainment’s alliances.
Rajika Mittra has been appointed to lead as its managing partner in India. Her competence areas include business establishment, high-end project conceptualization across industries like media and entertainment, sports, and the curating of premium events around Asia.
“Over the last few years, we have been strengthening our offerings in India through meaningful conversations, launching new expertise, strategic tie-ups, acquisitions, and joint ventures. As a result, in a very short span of time, we grew from three to 15 companies and specialist verticals, which has led to unparalleled growth for us,” said Rana Barua, the group CEO of the company in India.
“As we race back to normalcy, our endeavour is to become the most future-ready network in the country, focusing on introducing first-in-India expertise, products, and innovations. Bringing Cake to India is a resolute step towards that goal. Moreover, there has been a steady increase in India’s young affluent class that wants to be part of new, innovative experiences,” he added.
“We felt that there simply wasn’t a better moment in time than now to bring it to India, as it is the most exciting sports and entertainment market in the world right now. And we feel privileged that our partnership with Havas Group India has enabled us to do that,” said Rosie Holden, chief executive officer of Cake.