Godrej Consumer Products Ltd., a major FMCG company, will invest Rs 100 crores in Early Spring, a new early consumer fund set up by Spring Marketing Capital (Spring).
Spring Marketing Capital’s brand-first investment franchise aims to help founders who are building the brands of tomorrow.
In addition to offering its expertise and experience to help founders build solid and sustainable companies, the FMCG arm of the Godrej group, Godrej Consumer Products, will anchor a new Rs 300 crore early-stage consumer fund being formed by Spring.
“Enabling companies to leverage marketing expertise along with capital, Spring’s first fund of Rs 150 crore continues to invest in companies at Series A and beyond. The Early Spring Fund will be investing Rs 5 crore to Rs 20 crore in each company, from seed to pre-Series A stage,” it said.
Omar Momin, Head M&A at Godrej Consumer Products, commented on the development and said it aligns with the company’s mission to provide consumers with health and beauty benefits.
“We intend to leverage our understanding of consumer space and learnings over the last decades to enable early-stage founders focused on building strong offline as well as online presence by offering differentiated products in India,” he said.
In the emerging markets of India, Indonesia, and Africa, Godrej Consumer Products is one of the major suppliers of household insecticides, air care products, and hair care products.