Godrej Capital, the financial services arm of the Godrej Group, announced its new digital platform, Nirmaan, to provide MSME owners with an all-inclusive opportunity to grow their businesses. Carefully curated, Godrej Capital Nirmaan packs a range of partners that provide services critical to the growth of MSMEs.
The company said in a statement that it has also partnered with players like Amazon Global Selling, Onsurity, Zolvit, and MSMEx to offer solutions to problems faced by these companies.
According to the company, partnering with other companies would help increase the potential market reach, streamline legal and regulatory requirements, enhance employee health and welfare, and offer business mentoring to small enterprises.
The platform will look into challenges, including limited market access, difficulties with geographic expansion, lack of knowledge of legal and regulatory compliance requirements, limited access to technology, difficulties finding and retaining a skilled workforce, and limited access to credit.
According to the statement, Godrej Capital Nirmaan aims to solve these problems and provide services under the categories of Grow the Business, Ease Business Operations, and Transformation through upskilling.
Speaking on the launch, Manish Shah, MD & CEO at Godrej Capital, said in a statement, “The Godrej Group has a longstanding commitment to contributing to the growth of the Indian economy, and through Godrej Capital, we are proud to launch Nirmaan, which will enable MSMEs to grow their fullest potential and thus drive economic growth of the country. We have closely studied the growth challenges of MSMEs in the country, and along with the lending services we already provide, with Nirmaan, we can help solve some of those challenges and support the sector’s growth.”
Since its inception in November 2020, Godrej Capital has established its presence across 13 Indian cities and disbursed approximately Rs 5,300 crore in housing, SME, and MSME loans, according to data provided by the company.
The statement said that while services would be made available across India, they would initially be promoted in 30 key markets in India.