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GoDaddy calls SMEs to become ‘visible’ in a new campaign

GoDaddy has started a brand-new marketing campaign to promote its offerings. The “Become Visible with GoDaddy” campaign emphasizes how the company assists in building an online presence to make businesses “visible” worldwide. The programme aims to encourage and equip female entrepreneurs to use the internet to expand opportunities. 

The female protagonist of the advertisement explores a crowded market street at the beginning of the clip. Disappointed with the pathetic status of small businesses, she takes action to encourage owners to expand by creating a website. 

The advertising campaign has been launched in seven regional Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu. It was developed and conceptualised by Mumbai-based creative agency Tilt Brand Solutions.

Nikhil Arora, vice president and managing director of GoDaddy India, said, “At GoDaddy, we aim to bring small, micro, and medium businesses across India, online. The campaign is our way of raising awareness with India’s SMBs and MSMEs to make the most out of having an online presence. We want to encourage women entrepreneurs to take the plunge with entrepreneurship and make an impact in their local area and around the world.”

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